Advertising

Incentivated is a leading 'Mobile Interactivity Agency' and 'Wireless Application Service Provider' with 5 years experience running campaigns for advertising agencies and their clients.

Supplier Not Competitor

Incentivated is an established supplier to advertising agencies, enabling them to add the Mobile Channel to their portfolio, without them needing to invest in the infrastructure to support multi-national, high volume and complex campaigns. While our technical department is exactly that, our account managers and several of our directors come from a marketing background and we prefer to talk in terms of campaign objectives and mechanics rather than techno-babble.

Although the Mobile Channel is a relatively new one, it is not seen as a replacement for traditional or other interactive forms of media, rather another tool for marketers to use alongside others; sometimes as the glue linking old media and an online experience. With high reach and frequency, Mobile can increase campaign effectiveness and do so in a cost effective manner. Whether as a Direct Response channel, Direct Marketing tool, Sales Promotion mechanism, Mobile Internet advertising site or a viral 'funny', Mobile Marketing has firmly established itself as a proven interactive media.

Case Studies

Pedigree Complete for Small Dogs

Incentivated, digital agency Joshua G2 and Mars Petcare offered 300,000 Pedigree customers the chance to text to win a years supply of dogfood and one of three digital cameras, in conjunction with a 30% money off direct mail promotion.

View the full case study on the right for campaign results

Three Disciplines

Mobile Marketing is one of three areas in which the Mobile Channel has been deployed successfully. The other two are Mobile Customer Service and Mobile Commerce. Although Incentivated does not sell mobile content on its own behalf, we have the technology to bring chargeable mobile content to your clients' campaigns. Adding Mobile to customer service functions widens the range of options available to consumers and increases participation as a result. This is becoming increasingly important as the lines between marketing, CRM and customer service blur. We have many cases studies in each of these areas to share with you.

Choice of Engagement

The Mobile Channel offers a range of possibilities from simple mechanics (e.g. a short code on an outdoor poster) to complicated multimedia campaigns involving the mobile internet, mobile video or 'Bluecasting'. Realising that sometimes you needs a solution and not our advice or creativity, we offer an online tool in addition to a full campaign management service.

'iris' is the latest generation of Incentivated's Web interface through which clients can manage for themselves all their Mobile campaigns. 'iris' is a leap forward from our previous product and is built upon feedback from existing clients as well as recent legislation. A modular solution, it offers a range of bolt-on features.

Examples of Usage

Barcodes for Tracking and Coupons

Retailers and events promoters can now utilise barcode technology within a Mobile campaign. Incentivated can advise on the competing alternatives, including 1D and 2D barcodes as well as unique or product barcodes. Mobile Internet (WAP) Sites

Direct Response Television

For nearly two years Incentivated has supplied the technology behind competitions and promotions on cable music channels such as Chart Show TV. Given the limited penetration (and far lower experience) of Interactive TV (the 'red-button'), SMS offers a ubiquitous Direct Response mechanism.

Integration with Email

Incentivated's 'eBrochure Request by SMS' product enables customers to order, by Text Message, an electronic brochure for delivery by Email. This rich-media eBrochure is linked to your clients' website or campaign micro-site and is fully customisable (use our templates or paste your HTML code onto the screen). Use our email engine or your own.

Ordering Brochures & Tickets

These days consumers are more likely to see your clients' advertising when 'Out of Home'. The chances are that if the copy contains a call to action many will have forgotten the message by the time they get to a PC. 'Ticket Request by SMS' enables consumers to order tickets or other printed material, which will be posted to them, by sending a Text Message containing their house number and postcode. Incentivated's solution 'iris' uses the Post Office database to convert the Text Message to a full address for fulfilment by your mailing house.

Retail Promotions using Find My Nearest

Using Incentivated's Find My Nearest application (built on the mobile networks' Location Based Services technology), retail promotions can now direct consumers to the nearest participating outlet. Alternatively, participants' details can be collected based on location at time of participation, enabling greater potential for data-mining after the event. The humble Text & Win is now much more powerful.

Incentivated would be delighted to build a mobile internet site for your client. Integrated with their website, likely to be provided by you, the WAP site would include the latest features such as; graphics optimised for individual handsets and tracking technology.

Legislation

Opt-outs and Black-Listing - Our products handle opt-outs in a manner consistent with the new legislation on Electronic Marketing. Black-listing prevents the accidental sending of a message to someone who has previously opted out. See separate 2-pager on 'Mobile Marketing Legislation'.
Reports and Delivery Receipts - Our products include full reporting so you can check individual network delivery receipts. Incentivated offers only direct connections, which means messaging is guaranteed for instantaneous delivery. This also means that you comply with the 8th Principle of the Data Protection Act.