News / Press Releases

Aquaterra chooses Incentivated's 'iris' appointment reminder system to improve bookings for its leisure facilities

Source: Macroworld Investor (22 March 2006)
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Aquaterra Leisure, the charity dedicated to improving the quality of life and health in local communities across the UK, has chosen Incentivated's text message appointment reminder system 'iris' to reduce the number of no-shows at its sports and leisure facilities.

Aquaterra manages leisure facilities on behalf of Islington Council, London and Bath & North East Somerset Council. Aquaterra will be using 'iris' at each of its venues, allowing staff to manage members' bookings by integrating the technology their existing administration systems. For example members who book a personal training session in the gym are reminded of their appointment via a text message sent to their mobile phone. This will improve the service offered to members and considerably reduce the number of no-shows. The cost and time savings over calling members individually has been proven in recent trials.

'iris' can also be used to send group alerts to members - for example advertising special offer or other promotion days. Text messaging is a powerful prospecting tool

"Incentivated's text message Appointment Reminder product has given my team an extra 10 hours per month of one-to-one time on the floor with members at peak times, which should have a good effect on our retention figures" said Craig McIntyre, General Manager of Aquaterra Leisure Highbury. He added, "Not only will iris increase the revenue we receive from our many leisure facilities by reducing failed appointments, it will also enable us to communicate offers and updates directly with our members."