News / Press Releases

BA sends 20,000 texts to customers during terror threats

Source: NMA (17 August 2006)
http://www.nma.co.uk

British Airways sent out over 20,000 text messages to passengers, cabin crew and cargo staff during the 10-14 August at height of the traffic chaos caused by terror threats.

Passenger alerts went up 18 times the previous highs, with an average of 23 people contacted per flight.

Messages were sent to passengers and crew in 87 different countries, with the UK accounting for the highest at 70% followed by the US at 13%.

"In addition there was a heavy volume of texts sent yesterday informing passengers services are getting back to normal," said Robert Thurner, commercial director at mobile marketing agency Incentivated, which runs the BA service. "This is a perfect illustration about how mobile marketing can be helpful to consumers."

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