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Incentivated produces new mobile services for NHS

NHS Choices, the information source which helps patients make choices about health and lifestyle decisions and find NHS services, has appointed Incentivated to set up and run an extensive range of mobile services. Incentivated won the business on the strength of its work for Directgov, the UK Government's website providing public service information and access to public sector services, and as a Central Office of Information roster agency.

Initially, a location based service will help patients find their nearest hospital or dentist by texting HOSPITAL, DENTIST, GP etc to a dedicated shortcode, 64746, which spells "NHSGO". The Find My Nearest campaign is the first of several planned mobile services which will enable NHS Choices to harness the mobile medium alongside existing on- and offline activity.

Patients who text the shortcode will receive a bounce-back message taking them to the NHS Choices/Directgov mobile internet (WAP) site, where they will be able to look up information on health related topics ranging from sexual health and pregnancy to weight loss and giving up smoking via their handsets. Mobile maps show the user where the requested facility is located.

Jonathan Bass, Managing Director of Incentivated, adds:

"It is a great honour to be appointed by NHS Choices. We are confident that mobile will provide the NHS with the twin benefits of instant access with their patients in the short term, and significant long term cost savings. There are so many ways mobile marketing can be deployed; watch this space".