News / Press Releases

STA Travel appoints Incentivated to run mobile strategy

Source: www.nma.co.uk (10 November 2008)
http://www.nma.co.uk

STA Travel has appointed Incentivated to manage its mobile marketing strategy.

The youth travel brand will include mobile in its marketing plans, adding a text response to posters, press and direct marketing activity.

Consumers will be able to text a shortcode to receive brochures, ask for electronic brochures by texting their email addresses and to request a call back at a specified time.

The mobile campaign will launch with a text and win competition for tickets to Australia.

Celia Pronto, marketing director at STA Travel, said,

"Mobile phones play a central role in the lives of our customers, extending beyond their social lives to planning trips, receiving time sensitive travel alerts and buying tickets. We're excited about integrating mobile into our customer acquisition and customer service plans for 2009."

Incentivated ... managing mobile interactivity ... marketing ... customer service ... and commerce