News / Press Releases

Marketing: STA Travel Text Campaign

Source: www.160characters.org (11 November 2008)
http://www.160characters.org

Incentivated has been picked by STA Travel to develop its mobile marketing strategy that launches with a text to win competition for tickets to Australia.

The travel company for students and young adults will incorporate mobile into its traditional marketing plans, by adding a text response to posters, press and direct marketing activity. The mobile campaign developed by Incentivated allows customers to request brochures by texting in their addresses, to request an electronic brochure by texting their email addresses, to request a call back at a time of their choosing, and to drive footfall into their branches via location based mobile mapping.

The campaign launched with a text and win competition for tickets to Australia, unveiled at the World Travel Market in London this week.

"Mobile phones play a central role in the lives of our customers," said Celia Pronto, Marketing Director at STA Travel, "extending beyond their social lives to planning trips, receiving time sensitive travel alerts and buying tickets".