News / Press Releases

Incentivated launches global SMS flight information service for British Airways

Mobile agency Incentivated is launching an SMS flight information service for British Airways to give passengers, and those dropping them off and picking up from airports, with the latest flight information on their mobile phones. British and American passengers can use the service whilst roaming in other countries and access information on all BA flights. BA plans to extend the service to other nationalities.

It is expected the service will complement BA's flight information call centre service, which handles 1.5 million incoming calls each year.

The service, available for UK and US registered mobile phones, allows users to get up-to-the-minute flight information for yesterday, today and the next five days.

Users text D for Departures or A for Arrivals followed by a space, the departure date of the flight (in the form DDMMYY or MMDDYY for the US) and the British Airways flight number (eg BAXXXX) to 60747 in the UK, 70615 in the US.

A British Airways spokesperson commented:

"BA has used outbound text messaging as a reliable, cost effective channel to send immediate flight disruption alerts and check-in reminders to our passengers and communicate with staff for five years. It's a logical extension for us to launch this inbound FAQ text service for all flights."

Jonathan Bass, Managing Director at Incentivated, adds:

"Since setting up Incentivated, we've been helping clients to integrate mobile into their businesses to offer superior customer service and reduce costs. We plan to further extend BA's use of mobile to improve CRM and assist with customer acquisition."