News / Press Releases

Incentivated delivers location-based SMS recycling day and materials reminders for Liverpool City Council

Liverpool City Council has launched a brand new text messaging service to tell residents when to put their bins out.

By simply texting BINS, along with house number and postcode to 62233, Liverpudlians receive an SMS message telling them what day their bin collection is and what bins are to be put out.

e.g. Collection day: Wednesday. Purple bin/bag collection weekly from 23/06. Blue bin/box collection fortnightly from 30/06.

Thereafter, a text will be sent every week on the day before the collection as a continuous reminder. Once residents feel they don't need a reminder, they can just opt out by texting 'BINS STOP' to 62233.

The text messages are charged at standard network rates, and residents are only charged for the texts sent - not for the messages received from the council.

This new service comes as the city council introduces the biggest shake-up to the collection service in its history. The change means 80 per cent of the city's residents have a brand new collection day on which they'll put out both their waste (purple) bin or black bag and one of their recycling (blue/green) bins or boxes.

Leader of Liverpool City Council, Councillor Joe Anderson, said:

"Most people have mobile phones, and text messaging is a great way to find out essential information. We all have busy lives, so it couldn't be easier getting a message to remind you to put out your bins."

Jonathan Bass, Managing Director, Incentivated, said:

“We have a number of year’s experience providing recycling information to Londoners on behalf of Recycle for London. We are delighted to be able to use that knowledge to now help Liverpool City Council, and other local authorities and residents around the UK, deliver similarly helpful reminders and information through their mobile phones.”