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Press Releases

Latest Incentivated press releases (click the link for more information):

Liverpool City Council launches SMS recycling reminders (20 June 2010)
Incentivated delivers location-based SMS recycling day and materials reminders for Liverpool City Council.

Incentivated launches global SMS flight information service for British Airways (08 February 2010)
Mobile agency Incentivated is launching an SMS flight information service for British Airways providing the latest flight information for passengers and those picking them up or dropping off at airports.

Incentivated appoints ex-Greater London Authority marketer to Marketing Director Role (15 December 2009)
Incentivated, the mobile marketing specialist, today announced the appointment of Jason Cross as its Marketing Director.

M&S launches Wallace & Gromit mobile gift site for Christmas shoppers (02 December 2009)
Marks & Spencer is launching a Wallace & Gromit inspired mobile website gift service to help shoppers select and buy the right Christmas presents for themselves or their friends.

IAB launches mobile internet site to provide best practice template for UK brands (21 October 2009)
Digital trade body partners with Incentivated to showcase latest mobile functionality

Marks & Spencer launches UK's first on-pack mobile barcodes (02 December 2009)
Marks & Spencer is the first UK retailer to launch on-pack mobile barcodes. Mobile barcodes will be carried on over 1.2 million bottles of M&S 'Freshly Squeezed' juices distributed nationwide for 8 weeks in until the end of September.

Incentivated launches mobile brand loyalty campaign for Strongbow (10 July 2009)
Strongbow is launching a mobile loyalty campaign to reconnect with customers who took part in last year's multiple award winning 6 month 'Bowtime' campaign.

Condor Ferries hires Incentivated to alert passengers about travel disruption (09 July 2009)
Condor Ferries has hired mobile agency Incentivated to provide a text service to reach passengers this summer with disruption alerts for their journeys.

Incentivated features in The Times report on Mobile Marketing (1st July 2009) (01 July 2009)
Incentivated features in The Times Mobile Marketing report on Mobile Marketing in partnership with the Mobile Marketing Association. The report covers the opportunities and advantages which mobile marketing offers.

Mobile response to TV campaign shifts 25,000 samples for GlaxoSmithKline in 2 weeks (26 March 2009)
GlaxoSmithKline is running its first mobile response TV campaign. The campaign, for anti-congestion product Breathe Right, attracted 25,000 text responses in two weeks, which shifted all available samples half way through the month long campaign.

Cutting edge technology to boost recycling and change behaviour (09 February 2009)
The latest Recycle for London campaign is using innovative technologies to encourage Londoners to think before they throw away their rubbish and to feed their recycling habit instead.

DCSF launches UK's first interactive mobile drama (15 January 2009)
This month sees the launch of the UK's first interactive mobile drama THMBNLS, part of the Department for Children, Schools and Families (DCSF) wider Want Respect? campaign.

Save The Children's Gaza ceasefire petition delivers over 100,000 text responses to Downing Street (14 January 2009)
Save The Children captured the public's imagination this weekend with a text based appeal to take action and put pressure on decision-makers to do everything in their power to end the violence in Gaza.

Mobile pioneers win at DMA Awards (16 December 2008)
Mobile marketing has played as decisive role in securing eight awards in six categories at this year's DMA Awards event.

Royal Marines seeks out recruits via integrated mobile campaign (09 December 2008)
The Royal Marines and the Central Office of Information (COI) have developed an integrated mobile campaign in their recruitment drive to coincide with the release of the latest James Bond movie, Quantum of Solace.

STA Travel hires Incentivated to engage mobile savvy youth market (11 November 2008)
STA Travel, the world's leading travel company for students and young adults, has appointed Incentivated to develop and execute its mobile marketing strategy.

All seeing campaign created around Eagle Eye release (31 October 2008)
Paramount Pictures International and Mediaedge:cia's (MEC) international department Global Solutions have developed an immersive cross-platform international campaign to launch the new thriller Eagle Eye, by creating an experience that puts users at the heart of the movie plotline.

Incentivated launches first mobile marketing activity for Marks & Spencer (07 August 2008)
Marks & Spencer has engaged mobile marketing agency Incentivated, for the first time to launch its mobile 'Back to School' campaign, and to assist with its use of the medium for Customer Relationship Management.

Event: Whassup in mobile marketing and media? (04 June 2008)
Robert Thurner, Commercial Director, took part in the recent Mobile Monday which took place in London on June 2nd.

Article: Mobile Advertising - Big promises on small screens (28 May 2008)
Read the recent article from the FT Digital Business on mobile advertising featuring Robert Thurner.

Booktrust distributes 80,000 free books after first mobile TV response campaign (27 May 08)
Mobile channel prompted direct response from 8% of target audience.

hellomagazine.com launches MMS mobile service (06 May 2008)
hellomagazine.com, the celebrity news site, is launching two new mobile services - daily MMS and SMS celebrity news.

Jaguar dominates US mobile internet with heavyweight banner ad campaign (01 May 2008)
15 million banner ad impressions deliver 85,000 unique visitors to mobile internet site so far.

Incentivated optimises mobile websites and launches tools driving traffic to its clients' sites (01 May 2008)
Full service mobile marketing agency Incentivated today launches two new initiatives to drive traffic to the mobile web.

Incentivated prepares Account Management team for next growth phase (21 April 2008)
Following a run of account wins, Incentivated is boosting its Account Management team.

Feature: Mobile marketing is booming (09 April 2008)
With over 2.6 billion mobile devices world-wide, mobile is poised to overtake television, PCs and cinema to become the "first screen," according to industry body the Mobile Marketing Association. Not too many years ago, it was the fourth screen, with comment from Jonathan Bass.

Feature: Loyalty and Motivation: Mobile Payments (09 April 2008)
Eco-friendly, targeted, secure - mobile promotions should be everywhere. The problem is that retailers and consumers are still wary of them. David Murphy asks why they haven't caught on, with comment from Robert Thurner.

Feature: Digital Branding - Mobile (04 April 2008)
After the high street and online, mobile offers a new channel for reaching consumers wherever they are.

Feature: Stuff we can't do here yet (USA) (31 March 2008)
While you can watch "Terminator: The Sarah Connor Chronicles" on the Fox Network in the United States, in order to sic Terminators on your friends - and show them on their cell phones how close the assassins are to their real-time locations - you'll have to get yourself to London.

Incentivated appointed by NHS (25 March 2008)
Incentivated produces new mobile services for NHS Choices.

Creative Showcase: Save the Children - Clever (13 March 2008)
Save the Children has launched its biggest ever three-year global campaign.

Charity apathy leaves high text message fees (10 March 2008)
The campaign to get mobile phone operators to waive fees on text message donations has lost its way.

Got text appeal? (25 February 2008)
The mobile phone provides a direct line straight into the lives of your customers, but the potential runs even deeper than that. Matt Henkes looks at the possibilities.

Save the Children shows real life on the front line (18 February 2008)
Save The Children has included text to donate in their recent three-year global campaign.

Incentivated and 20:20 London create mobile media first for Virgin 1 (12 February 2008)
Digital agency 20:20 London has teamed up with mobile agency Incentivated to deliver a ground breaking campaign for Virgin 1 to promote its upcoming TV series "Terminators: The Sarah Connor Chronicles".

Wear Something WOW for SOS Childrens Villages (07 February 2008)
SOS Children's Villages, the world's largest orphan charity, is running a text to donate campaign to support the 'Wear something WOW' campaign and World Orphan Week, which runs from 4th - 10th February.

Feature: Crack the Code (05 February 2008)
Could QR codes be the big idea that allows mobile to fulfill its potential as a marketing platform? By David Murphy

Feature: Mobile usability - When less is more (04 February 2008)
Usability is central to the mobile website experience - you can't just convert PC-based sites.

Is the iPhone a tipping point? (08 January 2008)
What impact will the launch of Apple's iPhone have on mobile advertising and marketing? David Murphy finds out.

Mobile Advertising - Interaction or Interruption (11 December 2007)
Advertisers' confidence grows in mobile, writes Robert Thurner.

Happy Birthday SMS (05 December 2007)
The world's first commercial SMS message was sent on the 3rd of December 1992.

Feature: Time for the UK to get mobile moving (04 December 2007)
Mobile advertising has a lot of catching up to do, but all that is set to change, says Fiona Ramsay.

AOL launch sparks concern over marketing to kids (03 December 2007)
AOL has launched mobile portal which does not include content filtering, allowing adults and children access any type of downloads straight to their mobile.

Comment: Mobile Internet vs Fixed-Line (01 December 2007)
Will the use of the mobile internet be a replacement for fixed-line web access? Robert Thurner comments.

OMD UK and Incentivated partner for first Citroën mobile activity (30 November 2007)
OMD UK and Incentivated have developed Citroën's first mobile campaign.

Caught short in Westminster? (29 November 2007)
Westminster unveils UK's first ever loo search via mobile phone technology.

IAB launches Mobile Advertising report (28 November 2007)
The Internet Advertising Bureau launched its Mobile Advertising Report at its first 'Engage for Mobile' event.

IAB launches mobile council with mandate to accelerate mobile marketing (27 November 2007)
IAB unveils mobile initiatives including research, events, reports and dedicated mobile website.

Feature: Mobile Marketing - Messaging on the move (05 November 2007)
More engaging and appealing mobile technologies could threaten to usurp SMS as a response mechanism, but this is not necessarily a bad thing.

Feature: Mobile Marketing: Confidence building (01 November 2007)
Consumers have grown suspicious of being contacted by brands via their mobiles, and not without reason. What can be done to improve trust in mobile marketing?

HBOS launches 'mobile' Student Credit Card with Incentivated (31 October 2007)
HBOS, under its Halifax and Bank of Scotland brands, is launching its first 'mobile' credit card for students.

Adding mobile to the marketing mix (31 October 2007)
Robert Thurner of Incentivated outlines the advantages of mobile marketing in the travel sector.

Media on Trial: Thesun.mobi (30 October 2007)
Jonathan Bass reviews mobile internet site Thesun.mobi for Media Week.

Letter: Industry endorses MMA mobile internet ad guidelines (23 October 2007)
In producing its guidelines for mobile internet banner ads, the MMA's EMEA region has consulted with and received positive feedback from advertisers, agencies, mobile networks and other trade associations in the UK.

Article: Brand owners warned over Bluetooth 'cowboys' (22 October 2007)
The Information Commissioner's Office (ICO) decision to stop governing Bluetooth marketing has sparked fears of a huge increase in Bluetooth spam.

Article: The Digital Age (05 October 2007)
David Murphy explains why direct marketers can no longer ignore digital marketing channels.

Hellomagazine.com appoints Incentivated to provide content to readers (05 October 2007)
Hellomagazine.com has appointed mobile marketing agency Incentivated to provide content to readers via their mobile phones.

Feature: Mobile channel pays dividends for utility companies (28 September 2007)
Robert Thurner, commercial director at Incentivated, on how utility companies can benefit from mobile payments.

Feature: Mobilise your sales promotion (24 October 2007)
Robert Thurner, commercial director at Incentivated, looks at the opportunities for mobile technology in promotions.

Hovis Freewheel encourages Londoners to get on their bikes (31 August 2007)
Incentivated has been signed-up to promote the first Hovis London Freewheel aiming to encourage Londoners to cycle more.

Feature: Adding mobile to the marketing mix (29 August 2007)
Robert Thurner explains how mobile is emerging as an important communication channel for advertisers from all sectors.

Children's Society and Iggy Pop Rock the House with mobile campaign (23 August 2007)
The Children's Society and Incentivated are offering thousands of music fans the chance to meet Iggy Pop at the 'Rock the House' live music event.

Mayor of London promotes India Now season via mobile (31 July 2007)
The Mayor of London has teamed up with mobile marketing agency Incentivated to promote the India Now season, London's largest ever celebration of Indian culture.

Reliable tradesmen move into text generation (31 July 2007)
Problem Solved has teamed up with mobile marketing agency Incentivated to provide a location based mobile service which allows the public to text to receive contact details of three reliable local tradespeople.

Comment: Seize the day (31 July 2007)
Robert Thurner, Commercial Director of mobile marketing agency Incentivated, explains how mobile is bridging the gap between the offline and online worlds, and urges brands to get involved sooner rather than later

Incentivated hires Steve Cray as first sales director (20 July 2007)
Incentivated has hired Steve Cray as sales director to develop the company's sales strategy.

Feature: FitPro magazine (10 July 2007)
Robert Thurner explains the benefits of mobile marketing for the sports and fitness sector.

Analysis: Mobile vouchers go mainstream (05 July 2007)
Richard West (Marketing Week), on the effects of digital vouchers and mobile formats in the paid-for market.

US mobile players congregate to propel the sector forward (28 June 2007)
Robert Thurner comments on the US mobile industry

Feature: Social mobility - Meter reads by text make for accurate bills (15 June 2007)
Robert Thurner explains how sending meter readings via text message makes for more accurate billing.

Incentivated mobilises Cannons Health Clubs (07 June 2007)
Incentivated has been appointed by Cannons Health Clubs to provide a mobile and email marketing solution which aims to increase new membership acquisition and support its member relationship programme.

Feature: Making the most of mobile content (06 June 2007)
Mobile Business: Article on how to make the most of mobile content, including comment from Robert Thurner, commercial director at Incentivated.

Recycle for London, Oxfam and Incentivated offer mobile spring cleaning serivce (31 May 2007)
Recycle for London, Oxfam and mobile marketing agency Incentivated have teamed up to encourage Londoners to donate goods to Oxfam rather than throw them away.

Feature: The mobile channel: minimal waste, maximum ROI (29 May 2007)
Robert Thurner, commercial director at Incentivated explains why using intelligent mobile advertising can build lasting and lucrative relationships with consumers.

Incentivated and Emap drink to cider campaign (16 May 2007)
Mobile marketing agency Incentivated is working with Emap Radio on a £300,000 radio and mobile campaign for Scottish & Newcastle's Strongbow cider brand.

Incentivated appointed to run 'Find my Nearest' morning after pill mobile campaign (10 May 2007)
Pharmaceutical company Schering Health Care is harnessing the privacy of the mobile phone to launch an innovative new marketing campaign for Levonelle, the emergency contraceptive pill.

Incentivated strengthens sales team with new appointment (09 May 2007)
Incentivated's sales team continues to grow with the addition of Nick Shadbolt as Senior Account Executive.

Robert Thurner and Jonathan Bass feature in FT Digital Business podcast (02 May 2007)
Why is the mobile so good for advertisers?

Incentivated wins VisitBritain account (01 May 2007)
Following a competitive tender process, mobile marketing agency Incentivated has been appointed by VisitBritain's England marketing division to update and extend their successful Enjoy England mobile campaign which aims to drive tourism throughout the English regions, at all times of the year.

Feature: World Telemedia Special: Flash Lite (19 Apr 2007)
Feature on Flash Lite including comment from Robert Thurner, commercial director, Incentivated

Incentivated sets up new sales support division (12 Apr 2007)
Katie Brooker has been appointed as the first recruit for Incentivated's new sales support division

PwC mobilises recruitment drive with mobile internet launch (08 Mar 2007)
Incentivated has been appointed by PricewaterhouseCoopers LLP to launch a mobile internet site which will handle part of its student recruitment drive.

Incentivated shortlisted in O2 Inspiration Awards 2007 (26 Jan 2007)
Incentivated has been named as one of the top 20 most inspiring businesses in London by the Evening Standard and O2.

Incentivated wins first mobile assignment from COI (25 Jan 2007)
The Royal Air Force (RAF) launches an integrated campaign to attract 16 to 24 year old recruits this week.

Incentivated's Managing Director writes Mobile Marketing chapter for IDM Practitioners Handbook (24 Jan 2007)
Jonathan Bass, Managing Director of Incentivated, has written a chapter on Mobile Marketing for the IDM Marketing Guide.

Text promotion is barking but not mad! (15 Jan 2007)
Mobile marketing agency Incentivated teamed up with digital agency JoshuaG2 in the run up to Christmas to create a text-to-win competition for 'Pedigree Complete for Small Dogs.'

SMS donations fund polar trek (08 Jan 2007)
Mobile marketing agency Incentivated is enabling members of the public to make donations via text message to the Carpe Diem Trust for its Polar Race Expedition.

Article: Mobile comes of age as a mainstream media channel (Dec 2006)
The 'me, here, now' medium that's poised to go from strength to strength; here's a sketch of the options and how to use them.

Incentivated is partner in mobile 'CABWISE' Christmas push (12 Dec 2006)
The mobile marketing agency Incentivated is providing the mobile technology for a re-launched, award-winning campaign to warn women of the dangers of using illegal minicabs in London. The campaign calls for people to be CABWISE in time for the office Christmas party season.

Labour embraces SMS (16 Nov 2006)
A groundbreaking political first: the Labour Party urges mobile text response during party political broadcast

Feature: The gr8 txt robbery (30 Oct 2006)
Eighteen months after the Institute of fundraising launched its campaign to get the mobile networks to lower commission on text donations, little has changed. But the sector is determined to keep up the pressure, as Tania Mason reports.

Incentivated appointed to run SMS campaign for MTV awards tickets competition (19 Oct 2006)
Mobile marketing agency Incentivated has been awarded the task to provide the mobile mechanic for SMS text and win campaigns launching on plasma screens at shopping centres across the country.

Incentivated hires EMAP star (17 Oct 2006)
Mobile marketing agency Incentivated has hired David Fieldhouse to promote mobile marketing within media, creative and sales promotion agencies.

Flytxt puts agency business up for sale (10 Oct 2006)
Mobile marketing pioneer Flytxt has put the agency side of its business up for sale. The company, which was one of the first to provide outsourced mobile marketing campaign services, is splitting out and selling the agency side of the business.

Incentivated appointed by Envirowise to run mobile environmental action campaign (12 Sep 2006)
'Dnt b wstfl, text WASTE to 88058' will be the call to action on posters across towns and cities nationwide.

Incentivated brings in DM Creative Head (01 Sep 2006)
Incentivated has appointed Fraser Metcalf as its first Head of Creative.

Incentivated goes large (31 Aug 2006)
Incentivated has launched a text campaign for Countryside Properties.

Feature: SMS enters new growth phase (31 Aug 2006)
With over 100 million text messages sent in the UK each day, it's hard to see the SMS phenomenon losing its way.

Mobile Phone Cab Scheme Launched in Carmarthenshire (28 Aug 2006)
Getting a safe ride home in all parts of Carmarthenshire is the aim of a scheme that is being launched in the county this weekend.

On Advertising: Pitching via cell (27 Aug 2006)
The mobile phone, the pitch goes, could be the most powerful marketing tool ever invented. Until recently, however, cellphones have been mostly about talking the talk (or texting the text). Now, from an advertising perspective, there are signs that they may be starting to walk the walk.

On Advertising: Silver linings in bad news (20 Aug 2006)
News of an alleged plot to blow up trans-Atlantic airliners, creating chaos at airports and troubles for travelers, might not seem like a promising marketing opportunity. But marketers are a relentlessly upbeat bunch, and it didn't take long for the terror alert to settle in before they were finding some silver linings.

BA sends 20,000 texts to customers during terror threats (17 Aug 2006)
British Airways sent out over 20,000 text messages to passengers, cabin crew and cargo staff during the 10-14 August at height of the traffic chaos caused by terror threats.

Incentivated scoops top award for Safer Travel at Night (31 Jul 2006)
Mobile marketing agency Incentivated's "Safer Travel at Night" campaign for the GLA and Transport for London has scooped the Mobile Technology Award at the Good Communication Awards 2006.

DMA launches new Mobile Marketing council (Jul 2006)
The Direct Marketing Association has formed the new Mobile Marketing Council, following the creation of a strategy group earlier this year. Chaired by Nick Fuller, the council's primary objectives are to promote a greater understanding and use of the medium to both members and the wider industry.

Hot Issue: Is mobile a tax efficient fund raising mechanism for charities? (20 Jul 2006)
Mobile is the hot new response medium for private, public and third sector clients. It's growing fast, but still in its infancy, and all parties face a steep learning curve. The end game, surely, is to find smart new channels to grow fund raising revenues.

Mobile Opportunities: How mobile can help you stand out from the crowd (19 Jul 2006)
Mobile doesn't fit neatly into the traditional media agency mindset, but as Kevin Johns finds out, mass appeal and technological advances make it increasingly impossible to ignore.

Incentivated hires new Marketing Manager (19 Jul 2006)
Incentivated has hired Gillian Power as Marketing Manager.

Incentivated gets health club brief (09 Jul 2006)
Incentivated has been appointed by the leisure division of Serco, to handle all future SMS-based promotions at its 100 clubs nationwide.

Charities to generate £thousands through mobile internet gift aid (30 Jun 2006)
Charities are now able to generate £1000's per year with mobile marketing agency Incentivated's revolutionary Mobile Internet Gift Aid.

First ScotRail to tap SMS in breaks drive (09 Jun 2006)
Train operator First ScotRail is launching its first SMS campaign to customers to promote its ShortBreak package deals.

Central Office of Information COI (01 Jun 2006)
The Central Office of Information (COI) has completed the review of its digital media roster, which attracted a record number of applications.

Fundraising: Macmillan breaks new ground with Gift Aid by mobile scheme (31 May 2006)
Macmillan Cancer Support is this week launching what it claims is the first fundraising venture in the UK that gives donors the chance to authorise the use of Gift Aid via their mobile phones.

Feature: How to press home your mobile marketing message (30 May 2006)
Mobile is accepted as the Third Screen for marketing, so how do you get on board? Jonathan Bass, Managing Director of Incentivated, has his finger on the button of the text generation of marketing and communications and here reveals his top tips...

Photo Competition Brief for Incentivated (30 May 2006)
Mobile agency Incentivated is running a 'People's Choice' mobile phone photography competition and has designed and built a mobile internet site in the run up to the Mayor of London's 'Rise: London United' festival in July.

Macmillan Cancer goes mobile to drive donations (25 May 2006)
Charity group Macmillan Cancer Support has recruited mobile technology firm Incentivated to offer a new SMS and mobile Internet donation service.

Incentivated saves tax on mobile donations (25 May 2006)
Charity group Macmillan Cancer Support has recruited mobile technology firm Incentivated to offer a new SMS and mobile Internet donation service.

Location-based search (11 May 2006)
Location-based search uses information from a computer or a mobile device to pinpoint a user's location and then delivers an area-specific search result.

Finalists make best use of technology (21 Apr 2006)
A text-messaging service that helps prevent sex attacks is amongst the finalists in this year's Techworld awards.

Expansion Brief for Thurner (12 Apr 2006)
Mobile agency Incentivated has appointed Robert Thurner as Commercial Director, with a brief to drive the company's UK and international expansion programme.

SMS: Power to Hand (04 Apr 2006)
SMS is a powerful marketing tool - personal, direct and instant, but it can be intrusive. So what is the best way to use it?

Extreme SMS Task for Incentivated (30 Mar 2006)
The extreme sports and leisure activity partnership of Xscape and SNO!zone have enlisted mobile agency Incentivated.

Aquaterra chooses Incentivated's 'iris' appointment reminder system to improve bookings for its leisure facilities (22 March 2006)
Aquaterra Leisure, the charity dedicated to improving the quality of life and health in local communities across the UK, has chosen Incentivated's text message appointment reminder system

Government Employs Mobile To Encourage UK's 18-24 Year Olds To Vote (03 Mar 2006)
The Mayor of London and the Department of Constitutional Affairs launched a campaign this week to increase the number of 18-24 year olds who are registered.

Guardian news service goes for Java over mobile Internet (02 Mar 2006)
Guardian Unlimited's mobile news service scores highly for content, but will its chosen platform reach a wide audience?

What's this 'mobile internet' thing all about? (27 Feb 2006)
Explains the theory behind the mobile internet and outlines its benefits to the modern marketer.

Jonathan Bass talks about Mobile Marketing (21 Feb 2006)
Jonathan Bass, Managing Director at Incentivated, talks about best practices, emerging technology and opportunities in the mobile market.

Charity to campaign for fairer deal on text giving (08 Feb 2005)
Help a London Child is preparing to step up the pressure on mobile phone companies for a fairer deal for charities that use text donations.

Gas and Electricity Meter-Readings By SMS (07 Feb 2006)
Consumers in the UK will soon be able to text their gas and electricity meter reading(s) from their mobile phone.

How Much is a Shortcode Worth? (24 Jan 2006)
The shortcode might not yet be ubiquitous, but it is becoming more so, especially with the initiatives from some of the broadcasters to encourage advertisers to include a mobile response mechanism in their TV ads.

LivingWell Chooses Incentivated's 'iris' Mobile Marketing Platform (18 Jan 2006)
LivingWell, one of the UK's leading health club chains and part of Hilton Group plc, has chosen Incentivated's mobile marketing platform 'iris' for national roll-out.

Keep it Legal (17 Jan 2006)
Jonathan Bass, managing director of mobile agency Incentivated has advised companies to check that their mobile marketing promotions stay on the right side of the law, after he responded to a newspaper ad offering consumers the chance to win a year's free membership of a national gym chain, which, he says, broke the rules in a number of ways.

The X Factor? It's a Gas (Meter) (23 Dec 2005)
Last Saturday, on the back of 10.8 million votes, no less, Shayne Ward triumphed by a tiny majority over fellow-finalists Andy and Journey South to win the right to release one or more albums of dodgy cover versions. Or did he?

BA chooses Incentivated for global text messaging partner (14 Dec 2005)
Mobile interactivity solutions Incentivated has been appointed by British Airways as its exclusive SMS communication supplier for a number of global services with immediate effect.

Incentivated delivers text donation campaign for Scottish SPCA (13 Dec 2005)
Incentivated has been appointed by agency WWAV Rapp Collins Edinburgh on behalf on Scottish SPCA for donations by text message.

Mobile TV (22 Nov 2005)
There's a lot of excitement around the idea of TV on your mobile phone, but a lot of people don't realise quite how complicated a subject it is.

Keep it Mobile (21 Nov 2005)
Jonathan Bass, managing director of Incentivated, offers some advice to guide potential clients through the minefield of mobile marketing.

Incentivated delivers a direct line to the Mayor's Office for Londoners (14 Nov 2005)
Mobile marketing solutions specialist Incentivated has been appointed by the Mayor of London to provide the first mobile communications platform for his People's Question Time (PQT) initiative.

Greater London Authority Gets Mobile (02 Nov 2005)
Mobile phones are an effective response to the initiative by the Office of the Deputy Prime Minister to get local councils to make their services available to the wider general public. The Greater London Authority (GLA) is ahead of the game compared with most councils and one of the few that has made serious progress in this area.

Interview - Jonathan Bass (31 Oct 2005)
Interview with Jonathan Bass, Managing Director of Incentivated.

What is Mobile Marketing? (31 Oct 2005)
It's a good question. Isn't it? How do you define mobile marketing? What does it embrace? And what does it not? Rather than giving you our spin on the subject, we thought it would make more sense to ask some people at the sharp end. We invited half a dozen, four came through.

Patient reminder mobile offer from Incentivated (23 Sep 2005)
PaMobile marketing solutions firm Incentivated has launched its Appointment Reminder System to place opticians in control of patient appointments and maximise attendance.

SMS make recycling easier in London (14 Sep 2005)
By texting RECYCLE and their postcode, residents in London can find out when their recycling is collected or where their nearest recycling facilities are.

Incentivated Text Service Uncovers Illegal Minicabs (05 Sep 2005)
The Mayor of London has launched the UK's first text service to enable safer minicab travel as part of the ongoing campaign against sexual assaults and rapes on women by illegal minicab drivers.

Greater London Authority launches SMS service to promote events (27 Jun 2005)
The Greater London Authority has launched a new SMS service to promote events such as the Mayor's State of London conference.

Mobile Pioneers (16 Jun 2005)
The mobile phone is a potential goldmine for direct marketers. Now some specialist agencies are learning how to exploit its full capabilities.

Channel Swapping? (17 Dec 2004)
Christmas could be the tipping point. Although it might be March before it becomes mainstream. But certainly during the first half of next year the use of mobile phone 'push' technology to market brands virally will break through.

Original press releases issued by Incentivated are available below.

Liverpool City Council Recycling (20 June 2010)

BA Flight Info (08 Feb 2010)

Jason Cross Appointment (15 Dec 2009)

M&S Wallace & Gromit (02 Dec 2009)

IAB (21 Oct 2009)

M&S Food to Go (01 Aug 2009)

Strongbow (10 Jul 2009)

Condor Ferries (09 Jul 2009)

GlaxoSmithKline (26 Mar 2009)

Recycle For London (09 Feb 2009)

thmbnls (15 Jan 2009)

Save The Children (14 Jan 2009)

DMA Awards (16 Dec 2008)

Royal Marines (09 Dec 2008)

STA Travel (11 Nov 2008)

Paramount Pictures (31 Oct 2008)

Marks and Spencer (07 August 2008)

Bookstart (23 May 2008)

Hellomagazine.com (06 May 2008)

Jaguar (01 May 2008)

WAPsite optimisation (01 May 2008)

Account Team (21 April 2008)

NHS Choices (25 March 2008)

Terminate a mate (12 February 2008)

SOS Children's Villages (07 February 2008)

OMD and Citroen (30 November 2007)

SatLav (29 November 2007)

Halifax Bank of Scotland (31 October 2007)

Hellomagazine.com (05 October 2007)

Hovis Freewheel (31 August 2007)

Children's Society (23 August 2007)

Problem Solved (31 July 2007)

India Now (31 July 2007)

Cannons Health Clubs (07 June 2007)

Recycle for London & Oxfam (31 May 2007)

Strongbow (15 May 2007)

Levonelle (10 May 2007)

Nick Shadbolt Appointment (09 May 2007)

VisitBritain (02 May 2007)

Katie Brooker Appointment (12 April 2007)

PricewaterhouseCoopers (08 March 2007)

Royal Air Force (25 January 2007)

Pedigree (08 January 2007)

Carpe Diem Trust (08 January 2007)

CABWISE (12 Dec 2006)

Labour Party (16 November 2006)

Ashingo Media (19 October 2006)

Envirowise (17 September 2006)

Carmarthenshire County Council CAB SAFE (01 September 2006)

Countryside Properties (31 August 2006)

Good Communications Award for GLA (1 Jun 2006)

Macmillan (22 May 2006)

RISE (22 May 2006)

XScape (27 Mar 2006)

Aquaterra (16 Mar 2006)

18-24 Collective (03 Mar 2006)

Dataserve UK (06 Feb 2006)

Livingwell (18 Jan 2006)

British Airways (15 Dec 2005)

SSPCA (07 Dec 2005)

Charities (29 Nov 2005)

People's Question Time (25 Oct 2005)

Safer Travel at Night (20 Sep 2005)

Recycle for London (12 Sep 2005)

Appointment Reminder (8 Sep 2005)

Iris (18 Aug 2005)

One London Campaign (2 Aug 2005)

Planet Talk (30 Jun 2005)

Greater London Authority (16 Jun 2005)