Mobile Marketing Native, Hybrid & Web-Apps | Creative Development for iOS, Android, RIM, WP8

67% of smartphone owners use apps 85% expect to use more apps in the future Source: econsultancy, UK mobile statistics
Hybrid apps

Depending upon the functionality that you require, the app build can be:

Native: you have to download the software from a store, and install it all on your phone.

Web-app: which effectively is a website that can be bookmarked on your phone screen like a native app, with the browser often hidden from customer view, preventing surfing away from the brand pages.

Hybrid development is a way of combining the best of both native and mobile internet approaches to a marketing objective. Any requirement to make the same app available on different platforms needs re-coding: almost from scratch. Hybrid apps mean coding can be written once and repackaged for other platforms with only minor changes made for each app store.

Hybrid apps can be implemented on both a device or a web server:
- Device-side - You can package HTML and JavaScript code inside the mobile application, in a manner similar to the structure of a native application. In this scenario you use REST APIs to move data back and forth between the device and the cloud.
- Server - Or you can deliver the full application from the server (with optional caching for better performance), simply using the container as a thin shell (hosted on the device) over the UIWebview.
To find out more about Incentivated, see our press releases and awards. You can also read more about apps by downloading our Waitrose App case study.

Incentivated is an independent technology company with 10+ years' experience operating exclusively in the mobile marketing services sector.

We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.

Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through to mobile internet sites, to server side software or handset applications, including web apps, for 'smartphones' and feature-phones.

We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service.