49% of downloaded apps by adults are related to travel or maps. Source: econsultancy UK mobile statistics, November 2012

Location marketing

Using mobile, businesses can communicate with customers by sending them personalised, targeted messages, depending on their location. For example, if our system detects that someone in your customer base is near one of your stores, a message can be sent informing them of a sale taking place at that moment. Incentivated can develop a full strategy, enabling more controlled and precise location marketing messages.

We utilise three key location technologies:

Network-based

Network-based technology allows us to approximate the location of consumers' phones through SMS and mobile internet sites. Using this method we can reach consumers regardless of the type of phone they use, as the technology is on the network side. This means that our clients can reach 100 per cent of mobile users with useful services, such as Cabwise's Find My Nearest offering.

GPS

GPS provides greater geographic precision and faster results than network-based technology, as well as being a fully-automated method of location tracking, requiring no input from consumers. Designed for GPS-capable mobiles, this technology allows our clients to push location-based advertising to users, provide maps and directions, as well as information about places near the user (e.g., restautants, theatres, or special offers). There are always many new and creative ways to integrate GPS with mobile marketing strategies.

Bluetooth

Using Bluetooth to broadcast invitations for communication and content is a great way to reach consumers. As recipients have to voluntarily accept the transmission, you'll only reach consumers that are interested in your offering, giving you the chance to push engaging multimedia, such as photos, videos, audio, games, coupons and web links to mobiles. It's a great way to engage consumers with your brand and to place your content on their phones.

To find out more, see our press releases and awards or view location marketing case studies.

Incentivated is an independent technology company with 10+ years' experience operating exclusively in the mobile marketing services sector.

We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.

Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through to mobile internet sites, to server side software or handset applications, including web apps, for 'smartphones' and feature-phones.

We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service.