82% of mobile media time is via apps (Smart Insights, April 2013)
Incentivated’s app updates service allows content and design amends to be made over the air (OTA), rather than having to re-submit the app to various app stores. This means that brands can implement top-level marketing changes to their apps, without the need for a technical overhaul. By keeping the content (product ranges, prices etc) and look of an app fresh, marketers can help to make sure it is continuously relevant for customers.
It also ensures a much faster turnaround between update and release, as improved apps do not have to be re-submitted to app stores and wait for approval. Similarly, customers will not have to redownload the app to see updates. They will be sent an app-push notification, asking they if want to receive the changes, and if the anwser is yes, they will receive them immediately.
App-Push notifications are messages that appear in the menu bar of the customer’s phone, presented via an overlay or a pop-up text box when the app is next opened. They ensure customers are informed quickly and easily of offers and deals relating to the app, and to your mobile marketing strategy at large.
App-Push & SMS
App push-notifications are perfect for alerting customers to app-related deals and changes, and SMS ensures you still can remain in touch with customers when they do not have your app, or if it is not open. Incentivated’s mobile experience means we can work with you to create a full messaging strategy, targeting customers effectively at any time of the day. The most proficient channels and timings of notifications are determined based on sector and customer base wants and needs.
Iris provides, as standard, a complete reporting suite to allow you to monitor every campaign in real time, and to access and download all the reports you need to analyse, interrogate and then incorporate into your own company reports.