Mobile search accounts for 73% of mobile ad spend. UK mobile statistics, February 2013
Incentivated’s iris software allows businesses to build mobile marketing campaigns, and track results and performance.
Our iris platform can analyse impressions, and click and consumer action within our client’s campaigns, including SMS interactions, emails, and QR codes scanned or the performance of mobile websites. Iris provides real time insight into the consumer journey, from the user’s initial interaction with the message, all the way through to conversion.
Our platform identifies and distinguishes unique individual mobile users. Usage reports can be provided on a daily or weekly basis, as tracking tags are included on every webpage or functional element.
Iris provides our in-house analysts with millions of data points that they can then use to optimise your mobile marketing activity through assessment and testing of variables such as creative, navigation, copy, device type, OS, network or time of day/week, amongst many other factors.
Contact us now to find out more.