Consumers who visit an advertiser site that is mobile-optimised looked at on average 19 pages per person 33% more than if the site was not optimised Source: econsultancy, UK mobile statistics, November 2012
Mobile search engine optimisation (SEO)
As with the internet, discovery of mobile websites through 'search' is incredibly important. Most companies have a 'search' strategy in place, but few have considered how this will be impacted by mobile. In order to ensure that you appear first when customers search for your and your competitor’s services, you need to ensure SEO practices are the same across desktop, mobile and tablet websites.
We at Incentivated obviously have experience in mobile SEO, and can include search consultancy as part of our mobile web and app offerings. A few insights include:
- Customers use shorter tail phrases, when searching on mobile.
- The time between search and “action” will be shorter – Google research shows that customers will typically act on a mobile search within an hour compared to 7 days for a desktop search.
- Searchers are more prone to rely on Google’s Autocomplete feature to complete a query, to “short-cut” the need to type out long sentences/ words on a mobile screen keyboard.
The mindset of customers searching on mobile is different to desktop – the nature of the device means they are searching for different things, at different times, and getting different results.
To find out more about how to capitalise on search through the mobile device, contact us now.