71% of mobile browsers expect web pages to load almost as quickly or faster as web pages on their desktop computers. (Gomez, June 2012)
Transcoding is a quicker method to optimising a mobile site, designed for when businesses want to create a site under tight deadlines, or those who want to test mobile sites before creating a full mobile strategy.
If businesses choose the transcoded option, Incentivated take the existing desktop content and place a mobile “skin” or presentation layer over it, as opposed to building an entire mobile site from scratch.
There are two ways to transcode a site:
- Publish to two locations (desktop and mobile)
- No change to existing architecture
- Quick to deploy