46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit. (Hashmeta, April 2013)
Once you have selected which mobile channel to undertake, and how to implement your strategy, Incentivated has an in-house project testing protocol that they apply to every project, to ensure customers receive the best mobile experience once your project is live.
Rather than waiting to the end and discovering that something fundamental is going to break, this protocol is implemented at key decision points throughout the development project. This involves the use of both the most recent iPhone and Android phones, and cheaper, featurephones, to reflect the range of devices used by your customer base. Similarly, our cross-platform testing procedure assesses multiple operating systems, including iOS, Android, Blackberry and Windows.
All of this is done to ensure your customers get the best possible experience on day one of your project going live – and to help reduce the business impact of the project by needing to issue and rely on customers to download, updates that affect fundamental usability issues.
To find out more about our services, contact us now.