Incentivated offer a wide range of SMS options and solutions to build customer engagement, and reach consumers on the only device they carry with them at all times. Over 90% of people in the UK use their mobile phones to send and receive text messages each month, confirming the status of SMS as a crucial and enaging marketing channel.
Iris allows manual and fully automated bulk SMS messages to be sent to customers, employees and other target groups either standalone, or integrated with your existing data centre.
SMS marketing options we can provide include:
- A direct response mechanism with calls to actions contained as part of print, radio or TV campaigns
- To provide timely updates or alert messages and regularly scheduled communications
- To offer outbound marketing messages
- To enable competition entry
- To request tickets to an event (Ticket Request)
- To facilitate secure, discrete conversations with a call centre or help desk.
Text to donate
Customers can send in a text message to charities against a specific keyword in order to donate a pre-defined amount. Using a particular 70-series short code defines the service as a charity and incurs lower network charges than usual, allowing the charity to receive nearer to 100% of the donated amount. Donations can be set up to be one-offs, or to set up a monthly outbound SMS that triggers that same donation each month until the receipt of a simple STOP command. Regular giving can also be paused, rather than stopped outright, each month through the use of a keyword such as SKIP.
For higher-level donation amounts, we also offer a fall-back solution: e.g. if a £10 donation is made from a PAYG phone that doesn’t have enough credit, rather than lose the entirety of the donation, the remaining amout can be sent at lower values (e.g. £10 to £5 to £3)
When businesses use our SMS customer service, they also have the option to include a survey module. This means businesses can obtain feedback to be used to further improve services and cut back on costs. For example, one of our clients, Wessex Water, has reported a reduction in call centre costs and an improvement in training practices, due to our SMS customer solution.
Our seamless connectivity into the world’s mobile networks can handle over 200 messages per second using state-of-the-art messaging engines, which allows us to deliver millions of messages per day. So whether you have a large or small mobile database (and we can work with you to help you grow (or buy) a larger, opted in database, if needed), our text messaging system is your first port of call.
Iris provides, as standard, a complete reporting suite to allow you to monitor every campaign in real time, and to access and download all the reports you need to analyse, interrogate and then incorporate into your own company reports.
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